Kudos Collective Breakfast by Strava during The Traka
Strava hosted the Kudos Collective Breakfast at Hotel Palau Fugit in Girona, during The Traka, one of the biggest gravel cycling events in Europe.
The brief: document a brand event that doesn't feel like a brand event. Professional cyclists, community riders and the full orange tribe gathered in a stone courtyard in the old town.
Strava also used the moment to unveil their latest app features to the athletes.
Real conversations, shared routes on phones, high-fives at sunrise. This is what Strava does well: building genuine community.
And that's what makes them interesting to photograph.
Work made by Oriol Sala Font for Strava in May 2026
